Here, you will find some of my ideas as a (constant) student of advertising, hoping to change the world in little ways.

Disclaimer: None of these ideas have been executed. The case studies are for idea presentation only.

The Lifesaving Upgrade - Hijacking the iPhone launch

Exam Buddy - Using AI voice skills to help visually impaired students

More Than Missionary - AR Filter by Durex

Chatty Charger: D&AD NewBlood 🏆

A D&AD New blood 2014 Graphite Pencil winner. View D&AD link here.

Brief: To give control to energy users and create a fun experience while saving electricity.

Copy partner: Rohan Mathew

Cough Line - Fighting TB in India

Audiobooks: Bedtime Stories - Miami Ad School Top Dog Award 🏆

An app that turns your phone into a radio station that shares your bedtime story with children in an orphanage.

Teammate: Melanie Leonard

Burger King: Beef Relief Whopper

An initiative by Burger King to collect funds for the Kerala flood victims who were denied help from some parts of the country because of a very surprising reason.

Teammate: Rohan Matthew

Ex-to-Next

Spello: Growing out of auto-correct

An auto-correct blocker that helps young children learn to spell.

Happy Slaves

A campaign against bonded labour.

Real Voices

Using Periscope as a medium, we aim to get the refugees' voice heard.

Teammate: Marc Siese

A Clean Start

By using the well known ‘tri-colour’ toothpaste from Aquafresh, we came up with a simple solution to the constant, global water wastage problem. We used a completely unique medium that gives a gentle reminder to everyone to turn off the tap while brushing their teeth.

Teammate: Marc Siese

Edit some Love

Cyberbullying is the most accessible form of evil the internet spews. A TED website moderator once found that people who spew hatred tend to only do so in places they feel welcomed http://ideas.ted.com/want-to-help-prevent-online-bullying-comment-on-facebook/.

Edit Some Love allows people to edit negative comments on facebook, and turn them into positive ones. As more uplifting edits come forward, haters will feel less and less welcome to speak up. Let the victims of bullying know that more people want to see them smile than bring them down.

Teammate: Jiayi Wang

Break Glass 

An ambient installation by Femina (a women's magazine in India) for the cause of women's safety. A lot of times, we become spectators when we see women being eve-teased, cat-called, and treated with disrespect, and we prefer to 'not interfere' in the matter. This campaign puts light on the importance of stepping up and helping someone in need, because all she may have to defend herself may not be enough. 

Re-Kindle

Amazon Kindle offers you a chance to change another reader's life with one simple deed.

"The planet does not need more ‘successful people’. The planet desperately needs more peacemakers, healers, restorers, storytellers and lovers of all kinds." -The Dalai Lama