IDBI Federal: Child Plans Campaign ‘Future Fearless’
Zee Cafe: Our Cartoon President (Trump Cards)
A series of quirky cards created for the launch of the show Our Cartoon President on Zee Cafe. The brief was to communicate the launch of the show to trade partners (internal employees and media planners) One thing common in all offices is small-talk. These cards featured replies to such small talk with Trump's actual tweets. While one side featured banal conversations, the reverse, had Trump's tweets as replies. So the next time anyone bored you with a boring chat, you have a Trump reply to end it once and for all. We also created a series of social media posts for the launch of the show.
Advertising Agency: Publicis India
Client: Zee Cafe
Award: PromaxBDA India Awards 2019 (Gold, Best Collateral Material)
Credits:
CCO - Bobby Pawar
Creative Director - Anant Rajan
Team - Anish Das, Aditya Dutta, Rebecca Daniel, Alekh Kudtarkar, Arjun Khatri
CRY: Right to Write
Thousands of children in India can't write their own names. Their thumbprint becomes their identity. These print ads are part of a campaign initiative by CRY America to help give these children a chance at a better future.
Technique: Paper art and photography.
Advertising Agency: BBH India
Client: CRY America (Child Rights NGO)
Awards:
The Drum Dream award 2016 (Creative Works International)
Kyoorius D&AD Awards (In Book Winner, Design Craft Category)
Recognition:
Gustoso Neapolitan Restaurant
Gustoso is an authentic Neapolitan Restaurant in Mumbai. The insights for the print campaign came from the common misconceptions people have for Neapolitan food. Misconceptions like 'Pizzas are supposed to be crispy', 'Pasta is supposed to be sticky', etc. The campaign aims to educate people about authentic Neapolitan food.
Recognition:
Credits
Creative Directors - Sapna Ahluwalia & Yohan Daver
Copywriter - Yohan Daver, Shivani Krishan
Art Director - Sapna Ahluwalia, Rebecca Daniel
Illustrators - James Olstein, Chetan Mahajan, Shirin Kekre
Agency: BBH India
IKEA Launch in India
Agency: BBH, Mumbai.
Client: Ikea (Agency Pitch)
Ikea was launching its first every store in Hyderabad, India in 2016. Hyderabad is the IT hub of India, with the headquarters of some of the biggest tech companies. Our team at BBH Mumbai put in a creative pitch for the same. Here's presenting some of the work we created for the pitch over three stressful nights and two tranquil sunrises.
PRE-LAUNCH
LAUNCH
The purpose was to make people aware of the location of the new Ikea store.
DIGITAL ADS
Kool Kanya - Branding and Design
Worked on the redesign of KoolKanya’s social media content and website. KoolKanya is a brand that works towards helping young urban women enter into the media industry by providing them the right backing, through training, job listings and employment tips.
*The images of people used here are not true to identity, and only for presentation purpose. I do not own any rights to these images.
Child labour: Notice them
Print ad for CRY-Child Rights and You NGO, in an attempt to get people to start noticing child labour that exists within the Indian society today. People have turned a blind eye to this issue. These working children go unnoticed in a busy city. The first step to solving a problem is recognizing that there is one.
Agency: BBH India
Gorb: Food delivers.
Stylized print ads for a food delivery app. For the love of food.
Agency: BBH India
Simply H2O (Student Work 2013)
People pay a premium for anything. For some, water may be an accessory. But for so many others, drinking water is a luxury. If you think you fit in the former group, the latter needs your help.
Through this initiative, we urge multinational brands to create their own branded water bottles and sell it for a premium price to those who can afford it. The premium amount will be donated to help those who can't.